WROGN Launches its Largest Campaign - The Wrogn Auditions

Popular breakaway youth fashion brand WROGN is set to launch its largest campaign this September, with Indian cricket captain Virat Kohli. Titled Wrogn Auditions, the campaign is a unique concept inviting the audience to "Audition" for wining a Hangover Weekend in Las Vegas. Through this campaign, Wrogn intends to establish itself as a unique brand that speaks the language of the youth.

The campaign kicked off on September 2 when Virat Kohli, who co-owns Wrogn, tweeted "Got a good cure for a hangover? You're going to need it" to launch the teaser for the game. The tweet generated tremendous engagement on Twitter, leading the hashtag #WrognAuditions to trend on the number one spot on Twitter. The conversation gained further momentum, when Virat tweeted again a few days later.

Hosted on a microsite off the brand's website and available on Android and iOS as an app, Wrogn Auditions promises to be an engaging, fun game with questions such as "Would you get a tattoo of your girlfriend's name?". Every question is timed, and players need to give the "Wrogn" answer to get to the next question. If a player loses, new "lives" can be gained by posting one's participation to Facebook.

Anjana Reddy, who co-owns Wrogn with Virat Kohli, says; "This is Wrogn's first campaign, and from the beginning we were very clear - it has to be huge and it has to be unique. The idea was to create an engagement platform unlike any other. Being a break away youth fashion brand, Wrogn Auditions fit right in with the brand ethos of encouraging people to have an opinion. For now, I wish all our participants the very best! May the "Wrogn" person win."

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