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Ray Acharya (Neil Nitin Mukesh), a struggling photographer has nothing going for him... until he inherits a very 'special' camera from his grandfather which changes his life in a way that he could not have imagined in his wildest dreams.
The 'power' of the camera changes Ray's destiny overnight. His life becomes one big roller coaster ride that takes him from rags to riches and also helps him meet the love of his life, Simi (Bipasha Basu) who is an exciting sexy DJ with a mind ...