Wah Ustad

Ustad is another addition to the growing list of music-based reality shows on television, but with a difference. The show, to be launched by Endemol India with the U.N. in India, is aimed at promoting the eight Millennium Development Goals through eminent personalities, artistes, musicians and singers. The eight goals are:

• Eradicate extreme poverty and hunger
• Achieve universal primary education
• Promote gender equality and empower women
• Reduce child mortality
• Improve maternal health
• Combat HIV/AIDS, malaria and other diseases
• Ensure environmental sustainability
• Develop a global partnership for development

All we can say to the concept of addressing key socio-economic issues through an entertainment show is "Wah Ustaad, Wah!".

-(SAMPURN)

Copyright  Sampurn

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