There was a time when a film coming from the house of Yash Raj Films
used to scare any and every movie which planned to release around the
same date. Not just did the film refrain from releasing on the same day
as a Yash Raj project, even a Friday before and after their new release
used to follow a 'zero new film' trend.
However, the trend got reversed when last year 'Bhool Bhulaiyaa'
released on the same day as 'Laaga Chunari Mein Daag' and severly
massacred it. 'Aaja Nachle', too, had other films releasing on Fridays
around it and though 'Tashan' did see a solo major release ('Sirf' was
never a contender to begin with), it's subsequent failure has made
other film makers suddenly wake up to the fact that if they want, they
can pose as a good enough challenge.
This is why there hardly seems to be the Yash Raj Films scare factor
when their second project of the year, Kunal Kohli's 'Thoda Pyaar Thoda
Magic', releases on 27th June.
Picture this: On 20th June, there are as many as 6 films lined up for
release. They are Eshwar Niwas' 'De Taali' (Atab Shivdasani, Ritesh
Deshmukh, Ayesha Takia and Rimi Sen), Kunal Shivdasani's 'Hijack'
(Shiney Ahuja, Esha Deol), Nagesh Kukunoor's 'Aashayein' (John
Abraham), Kumar Mangat's 'Haal E Dil' (Amita Pathak, Nakuul Mehta,
Adhyayan Suman), Mani Shankar's 'Mukhbir' (Suneil Shetty, Om Puri,
Sameer Dattani) and Sunil 'Bheja Fry' Doshi's 'Halla' (Rajat Kapoor,
Sushant Singh, Vrajesh Hirjee).
This is not all as the week after 'Thoda Pyaar Thoda Magic' is stuffed
too with two major films confirmed for release on 4th July. They are
Harman Baweja's launch pad 'Love Story 2050' that has Priyanka Chopra">Priyanka Chopra
as the star attraction and 'Jaane Tu Ya Jaane Naa', an Aamir Khan
production which launches his nephew Imraan Khan who is paired opposite
Genelia D'Souza.
With 8 films lined up for release around 'Thoda Pyaar Thoda Magic',
that stars Saif Ali Khan, Rani Mukherjee and Amisha Patel in the
principal roles, one wonders whose turn it is to really get scared this
time around!
Joginder Tuteja
Copyright Sampurn
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