READ: Farhan Akhtar was asked to create a Scandal like Kangana Ranaut

Talking about Kangana, reports of her using her scandal with Hrithik as a marketing tool for her movies has often been revealed. The industry feels Kangana on purpose speaks in length about her alleged relationship with Hrithik at her movie promotions to grab more and more attention for her movies.

Recently, during a film festival Nikkhil Advani who produced Farhan Akhtar starrer Lucknow Central, spoke about the excessive amount of marketing that happens around movies.

Nikkhil disclosed the details, saying, "I got a call from a marketing person saying Kangana's scandal is going on, tell Farhan to create a scandal. This is an actual conversation! Farhan has to have a scandal otherwise our buzz won't go up. I said 'but what scandal?' and they were like 'any scandal but we need it".

Nikkhil was in a dilemma after listening to this. He further said, "I don't understand it at all. How can I approach Farhan and say 'hey let's have a scandal, otherwise no one will watch our film".

What do you guys think about these marketing gimmicks? Does a film solely relies on its marketing plan? Let us know your opinions in the comment section below...

(Credits: PTI)