Priyanka and Amitabh to be 'Incredible India' Ambassadors!

Bollywood superstar Amitabh Bachchan and beauty queen Priyanka Chopra are the new brand ambassadors of the Centre's 'Incredible India' campaign. The confirmation to both the actors will be sent very soon.

It is for the first time that the government is directly appointing the brand ambassadors. Both the actors will be appointed for 3 years and will not charge a single penny for the endorsement.

The official announcement will be made after January 26, 2016.

A source in a leading news portal said, "Amitabh Bachchan was the first choice of the ministry for the job." [sic]

The ministry described the veteran actor as a "non-controversial" figure and noted that Bachchan was the main face for promotion of tourism in Gujarat which has seen an "upsurge" after he was hired by the state.

Superstar Aamir Khan, who has ceased to be the mascot for the 'Incredible India' campaign, earlier said he respects the government's decision to "discontinue" his services while making it clear that he never charged anything for the task.

With the global recognition and laurels Amitabh Bachchan and Priyanka Chopra have won for India, it only seems apt for the duo to have become the ambassadors!

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