
Recyclewala Story Search 2015, the first edition of a new
initiative by this Mumbai-based production house to source original stories
that can become potential movies across genres in English and Hindi came to a
close on 21st November 2015.
Recyclewala Story Search 2015, was a nationwide story search campaign
which paved way to budding and passionate writers to showcase their skill.
The idea behind this initiative according to
Sohum Shah,
Founder, Recyclewala Films - "Original story is where the making of
an original film starts from. We want to reach out and start a dialogue to find
them and recognize original voices from all corners of India."
The campaign witnessed an overwhelming response as entries came in huge numbers
from the interior parts of the country. Recyclewala's initiative proved to
be the ideal place where writers sent in their penned thoughts/stories/scripts
thereby curbing their inner inhibitions and exploring their thought process.
The Recyclewala team was surprised to witnessed a large number of
stories on homosexual relationships addressed by residents of Bihar, Uttar
Pradesh, West Bengal, Jharkhand and Jammu and Kashmir. While same sex romance
is still a taboo in metro cities, people in smaller towns had penned their
thoughts on the subject rather beautifully.
Recyclewala's knack for defying conventional wisdom is apparent with their last
film Ship of Theseus won a national-award and a few other popular awards.
Internationally acclaimed, the film was made with new actors, used liberal
amounts of English and is considered to be a highly original film in Indian
cinema. Kiran Rao came on board to present the film watching an early screening
and UTV became the distributor. The film has since built a cult following and
is also known for its novel marketing plan which asked the audience to vote to
watch the film in theaters in their cities, a novel plan that worked! The film
ran for 6 weeks in theaters, something that indie films typically struggle
with.
Sohum's idea was to ask for submissions via the internet and then to set up an
internal team to sift through the deluge of entries that came through. The use
of digital medium for submission led to broaden the reach of the story search
to remote areas of the country.In fact, the Recyclewala Story Search
2015 found such massive response that the deadline had to be extended by a week
from the original deadline of 14 November and these entries poured in from over
150 cities. The campaign proved to be highly productive as towards the end
thousands of entries had been submitted. In the due course of the
campaign, Sohum visited educational institutions in Mumbai, Jaipur, Benaras,
Aligarh and Delhi where he interacted with students thereby adding a personal
touch to the otherwise internet led campaign.
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