Viacom18 introducing the first ever caf - FLYP@MTV

Viacom18, is all set to extend the iconic youth brand MTV, from broadcast and digital space to an always on on-ground experience by introducing the first ever caf - FLYP@MTV in association with Funbars Hospitality Pvt. Ltd, the master licensee that conceptualizes, develops, executes and operates India's one of its kind urban hospitality experience. FLYP@MTV will make its debut globally by opening in New Delhi in the month of December. Following the first caf in New Delhi, Viacom18 plans to open 10 more cafes in the next five years beginning with Mumbai and Bangalore.

FLYP@MTV promises to provide patrons the opportunity to actually experience MTV in its entirety and interact with it through engaging touch points at the caf, specially curated entertainment and an exclusive menu created by celebrity chef Ranveer Brar. FLYP@MTV is an authentic representation of the independent professionals, free thinkers, creative minds: a progressive destination to WORK. CHILL. PLAY. A unique facet of the caf is its nature of being an exclusive place to work during the day and transforming into a place to chill in the evening and a play zone at night. The caf is consistent with MTV's DNA of being fun, irreverent and entertaining.  There is something for everyone at this one of its kind new MTV hangout.

Announcing the launch of the brand Saugato Bhowmik, Senior Vice-President, said, "Our extensive bouquet of consumer products that covers everything from MTV themed accessories to gadgets to apparel to deodorants - we are now extending this iconic brand to create an always on on-ground offering which will let our consumers experience MTV in all its glory. FLYP@MTV is the beginning of a brand new chapter in the journey of MTV consumer products and we have found the perfect partners in Funbars Hospitality to create this experience and make it come alive. We are so excited about leading the changeso here is a big shout to everyone to come hang out with us at FLYP@MTV for an endless enjoyable experience."

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