Karan Johar releases a unique trailer

There's a new blockbuster coming in town, and it's not a movie! It's a book!

For those of you have not guessed already, it's the story of Lord Ram, retold by India's literary pop-star, Amish. After the massive success of the Shiva Trilogy, Amish has announced his new book series, the Ram Chandra Series and its first book, Scion of Ishkvaku, is slated for release on June 22nd this year.

 

The trailer for this literary blockbuster was released by Karan Johar in the twitter-verse at 2:15 pm IST and started trending nationwide in a few minutes.

 

The mesmerizing trailer unfolds with a voice-over echoing exactly the theme of the series - "Over 5000 years ago, a perfect society was built. But perfection has a price. One man paid that price. This is His story."

 

Just 2 minute trailer preview revealed on YouTube, has all the trappings of a commercial film trailer - replete with action, drama, scintillating music and superb graphics. What catches one's eye is the brief and powerful portrayal of Sita, Ram's wife. The trailer shows a lathi wielding martial arts expert holding it against her attackers.

"There are many versions of the Ramayan. In some Sita Maa is portrayed as docile and meek. But in some versions, like the ancient Adbhut Ramayan, Sita Maa is portrayed as a fearsome warrior. That is how she appeared to me as well in my story", says Author Amish. When asked to comment on Ram, Amish added, "In my opinion, perhaps we can learn from Lord Ram that is may be cool to follow the rules as well."

 

Karan Johar, on seeing the trailer film of the Scion of Ikshvaku, said, "Amazing! I was absolutely compelled and riveted by the trailer. Through the trailer, Amish will open the mind of filmmakers to the world that can be created as a result of his writing."