Amitabh to endorse eco-friendly cleaning product

Amitabh Bachchan has been roped in as the brand ambassador of Luxor Group's newly launched cleaning product - Luxor Nano Clean.

It is a two-in-one technology, which not only cleans but also protects the object. The environment-friendly products provide protection to various surfaces as per their applications, against dirt, dust and stains for a longer period. It includes mobile/gadget cleaner and car care kit, among others.

"My association with Luxor Group goes back a long way and I have seen the brand evolved in India in a big way. A pioneer in writing instruments, Luxor has brought few world-famous brands like Parker, Pilot, and Waterman in India to serve the Indian consumer market. I wish them all the very best for their new venture and hope they continue to lead the market as pioneers," Amitabh said in a statement.

The 69-year-old will be part of a multimedia marketing campaign created by Lowe Lintas. It is estimated to be worth Rs.15 crore. The television commercial will be directed by R. Balki.

"We could not have found a better choice since his (Amitabh) acting and skills was a start of a new era in the Bollywood industry and with our product we tend to repeat the same - a two in one revolutionary technology which will definitely surprise the Indian cleaning products industry," said D.K. Jain, chairman and president of the Luxor Group.

Copyright  IANS

User Rating  (0 Votes)

Views  1563

Go to top

User Comments

If You are a member of India-forums, Then You can also log in here.