Kareena leading female endorser of 2010

Comments [ 0 ] By IANS | 10 August 2010 | 3:59pm

New Delhi, Aug 10 (IANS) Bollywood actress Kareena Kapoor is the leading woman endorser of the year, according to a report by AdEx India, a division of TAM Media Research.

Kareena had a 45 percent share of celebrity endorsements on television during 2010, says the report.

The actress has featured alongside three popular male celebrities - M.S. Dhoni, Shah Rukh Khan and Sachin Tendulkar. She currently endorses brands like Airtel, Kurkure, Sony Vaio and Gitanjali among others.

'Kareena has reached phenomenal heights. She had the maximum ad volumes of celebrity endorsement (FMCG brands) on TV during 2009 as well,' said a source.

As far as movies are concerned, the actress has Karan Johar's 'We Are Family', her boyfriend Saif Ali Khan's home production 'Agent Vinod' and 'Golmaal' sequel.

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John did 'Aashayein' for free!

If sources are to be believed, actor John Abraham did not charge any fee for his forthcoming film 'Aashayein' and neither did director Nagesh Kukunoor.

'John and Nagesh felt this movie is beyond economics. This film, according to them, is about something much deeper. The film for them is about hope,' said the source.

'Aashayein' narrates the story of a compulsive gambler, Rahul Singh, played by John, who discovers new meanings of fortune and life through a dramatic turn of events.

The movie releases Aug 27.

'The film's story is very positive and John and Nagesh were very confident about it. Even when it got delayed, they never lost hope. Everyone was pleasantly surprised to know about their sweet and considerate gesture of both of them,' added the source.

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Imtiaz Ali plays godfather to 'Antardwand' star

Actor Raj Singh Chaudhary, who plays an abducted groom in Sushil Rajpal's 'Antardwand', should give credit to director Imtiaz Ali for getting the lead role.

Director Sushil Rajpal wanted Imtiaz to act in the film, but Imtiaz could not give in to the request as he was busy with his directorial venture. Imtiaz, who has made films like 'Jab We Met' and 'Love Aaj Kal', however, took the onus of casting the lead actor himself.

Imtiaz had met Raj through filmmaker Anurag Kashyap, who had cast him in 'Gulaal'.

'Antardwand' is based on a true story of groom kidnapping in Bihar. The film is slated to hit the screens Aug 27.

Copyright IANS

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