Mausam to have an unique Press-kit!

Comments [ 7 ] By Garima M. | 18 August 2011 | 9:36pm

Directed by Pankaj Kapur and starring the already much-loved duo - Shahid and Sonam Kapoor, the film Mausam is becoming a first-of-it's-kind film in ways more than one!

Apparently, the film has got more than one USP to look out for

. Firstly, it collaborates the father-son duo for the first time, then the two pretty-favorited leads of the movie and the chemistry between them and now, it is going to be the first time ever a Bollywood movie has come up with a handwritten press kit!

While Pankaj Kapur has decided to compile his personal love letters into a book and release them as an author, the thought struck an all together new idea for a brand new promotional scheme. The director, who was recently heard sharing this marketing plan with the members from his crew, asked the cast and crew of the film to encapsulate their glorious moments from the journey of this film into short notes, which will be later evolved into a unique press kit.

Insiders say that both the actors and the director himself, out of a hardworking journey of two tough years of their life, have penned down their journeys beautifully in the form of short notes, which deserve to be published and noticed.

While the press kit gets ready, be sure to catch the movie at theaters on September 16th!

Editor: Jenifer
Graphics: Pooji

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