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Abhay Deol SLAMS Shah Rukh, Deepika, Shahid, Sonam & many more

Comments  Comments [ 6 ]    By Priyanka Chauhan | 12 April 2017 | 4:44pm


Actor-producer Abhay Deol has slammed fairness cream advertisements, featuring celebrities like Shah Rukh Khan, Deepika Padukone and John Abraham, in "reference to a comment made by a politician on TV".

Though he didn't name the politician, he may have been taking a swipe at BJP MP Tarun Vijay, who told Al Jazeera last week: "If we were racist, why would we have all the entire south... why do we live with them if we are racist? We have black people around us."

Following the remarks, Abhay posted a series of fairness cream campaigns on Facebook on Wednesday.

"We are not a racist country! I will prove it to you. In the picture below, John holds a card with shades from white to dark. Hey! You can see the promise of darker skin too if you read the card from left to right!", he said.

"He's not telling you to go from right to left. Duh! Even if the writing on the tube reads 'Intensive fairness moisturizer'. It just means it's 'fair' to all who use it," the actor captioned the image.

In another one, featuring actress Vidya Balan, he wrote: "This one asks the question 'How true is your fairness?' And further asks if you just have an 'outer white layer' or is your 'radiant fairness from within?' It even has the words 'Veda' in the packaging and that goes to prove we are originally white from within. Know your history folks!"

It wasn't just about women endorsing skin whitening brands.

He shared an ad with the image of actor Shahid Kapoor. He wrote alongside the image: "His face is dark on the right only because that part of the paper was left exposed to the sun. They are clearly not trying to show a dark shade going on to light. Shame on you to think our celebs would be so irresponsible, there's a good explanation for everything!"

Abhay also wrote about how SRK was "clearly trying to make you a man, becoming whiter in the process is just a side effect".

Actress Deepika made it to his hit list as well.

"It says '2-in-1 fairness cream'. If you notice her eyes are also lighter than they are in real life. So '2-in-1' must be you can put it in your eyes to change their colour. It's not so much a 'fairness' cream as it is a coloured lens for the eyes. And who wouldn't want grey eyes eh? It's the colour of Delhi in the winter. What a patriotic cream!"

He concluded the fairness cream bashing by posting about actress-filmmaker Nandita Das.

Sharing her image, he wrote: "Silly Nandita trying to teach us that Black is also beautiful. Doesn't she know that we already know that? Why else would we be so accepting of people from the south*? What's that? She's from Orissa? Can we include that in the southern belt of states? Cause I really want to believe in my bullshit. *in reference to a comment made by a politician on TV."

He further wrote: "There's a lot more of these campaigns that are blatantly, and sometimes subtly, selling you the idea that whiter skin is better than darker skin. No one at the top of their game in any field is going to tell you that it is demeaning, false, and racist."

"You have to see that for yourself. You have to stop buying into the idea that a particular shade is better than others," he pointed out.

"Unfortunately, if you look at matrimonial ads, you will see how entrenched in our psyche this belief is. We even use the word 'dusk' to describe the colour of someone's skin. While an individual may not be able to change this attitude in his/her community, he/she can at least start with the family," he signed off.

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  • Redross
    Date: 4/13/2017 12:10:32 AMRedross

    So happy to see at least some ppl are not fake and have the guts to speak against rulers of bollywood...I always wondered y a person like SRK chose to do mardo wali cream add...we all have to agree there are Many fans who follow these star and its their social responsibly to not spread such misconception.

  • NazmaJ
    Date: 4/12/2017 3:07:32 PMNazmaJ

    As a result of colonialism many darker skinned people believe that white is better and that the fairer you are the more beautiful you are. It is not just an Indian thing. China, Japan etc have their issues with people having surgery to become more western looking, African people have their own struggles with some believing the fairer skinned Africans are better looking.
    It's an issue that needs to be dealt with and if shaming the people who endorse these beauty ideals helps then I am all for it.

  • Shaina_b
    Date: 4/12/2017 3:04:08 PMShaina_b

    He is right!!!!

    But India is obsessed with fairness!!!

    That is how the British ruled it for 200 years!!!

  • Perfangel5655
    Date: 4/12/2017 10:24:54 AMPerfangel5655

    I have never seen someone say so many stupid things at once. Maybe Donald Trump but that is it2017-04-12 10:25:17

  • iPerfection
    Date: 4/12/2017 6:05:13 AMiPerfection

    It doesn't matter if these celebs stop endorsing whitening creams or not. Reality is that Indians are obsessed with fair skin and the ones who are obsessed will buy and use fariness creams. You can't stop!! More than 1000 videos on lightening, bleaching skin on Youtube is the proof!!
    Look at the celebs especially the female ones.. Kajol Deepika Rani Priyanka many more remember these women 10 years ago and see how they look now. It's funny how they tell young girls "be confident love yourself for the way you are" blah blah but they themselves goes under knife and bleach their skin to look beautiful and impress others. Hypocrisy.

    African people are black and they accept themselves for how they look. They don't try to become fair. Learn from them instead of your Bollywood celebrities!

  • pippa
    Date: 4/12/2017 5:56:09 AMpippa

    Abhay is fighting a losing battle. We are the most racist country in the world,
    I say don't take offense at being called dark, dusky or black, Because, considering that as an insult means you agree with the racists.

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