Endorsement Updates!

Comments [ 2 ] By Amisha L. | 21 April 2011 | 10:06pm

Many actors are now jumping at the opportunity of becoming brand ambassador for any and every brand offer that comes their way. Not only does it enhance their 'screen' appearance, it also adds very favorably to their pockets! Naturally then, becoming ambassadors has become as much a competition among tinsel town celebs, as bagging the big movies is.

Here's taking a look at the latest grabs...

Kareena Kapoor (Lavie) - With Lavie approaching Bebo to become the face of their brand, its like a 'love coming true' for the gorgeous actress! Going by history of her fetish for this trendy accessory, Kareena was in a win-win situation to accept the proposal, and shall hereon be seen as the official ambassador for Lavie bags. The said range is meant to target primarily the successful, independent and vivacious women of Gen X. Of course, the Kapoor diva herself meets each of those conditions easily!

John Abraham (VIP Skybags) - So you've seen him shine off adverts for face care products (male), mobile phones, cricket frenzies, fashion clothing brands, and what not! Next up for John, could be a whole new line of VIP Skybags, which shall go as "The Style Conscious" range. An official announcement about this particular contract is however, pending at the moment.

Soha Ali Khan (Head & Shoulders) - After appearing in adverts for products like Ambi Pur, Asian Paints, Olay, and Globus, Miss Royal Heir Khan shall now join the bandwagon of stars contracted to endorse Head & Shoulders Shampoo. With the most recent predecessor for this brand being her brother Saif's lady love Kareena, we reckon Soha would have more than her share of fair tips on how to have gone about this deal!

Kalki Koechlin's Micromax Mobile - After working her circuitous way through the theater circles of London and retracing her path back to India, Kalki sure found her dream debut in Dev D. The height of one-blockbuster fame is still paying off, as Kalki has been offered a chance to become the brand ambassasdor of Micromax Mobiles. Her fore runners for this brand have been Akshay Kumar and Twinkle Khanna, and cricketing sensation M.S. Dhoni.

With that, we come to an end of the endorsement updates from B-Town. Your favorite in this round would be...?

Editor: Naseem
Graphics: Shikha