Hoichoi TURNS ONE, Team announces NEW Shows

Comments [ 0 ] By Priyanka Chauhan | 25 September 2018 | 5:02pm

With a commitment to taking Bengali Digital Entertainment to newer heights

Hoichoi announces 100+ Hours of fresh Original Content with more

than 30 Originals; set to increase the content library to 2800 Hours

in 1 year

Forays into Bangladesh and UAE markets to reach out to a wider audience

Introduces "hoichoi Top Up Card" - An industry first offline payment mechanism

Introduces "Pay Per View" model - first time in Bengali digital entertainment space

Backed by SVF (formerly known as Shree Venkatesh Films), Eastern India's biggest

entertainment company; hoichoi, the world's largest digital Bengali content platformhas redefined

India's OTT space for regional languages andemerged as the one-stop destination for anyone looking

for Bengali entertainment across borders and age groups.

In just 1 year of its launch hoichoi has streamed over 240

Million minutes of content. Encouraged by the audience

response, hoichoi declared grand plans to launch 30 Original

Shows and 12 Original Films equivalent to 100 plus

hours of Original content in the upcoming year. It also

announced plans to double the overall content library to approx.

2800 hours in the next 1 year by acquiring 200 Bengali movies,

12 of which will be World Digital Premieres. The viewers of

hoichoi will be spoilt for choice as there will be variation of

content available across genres including Fantasy, Dark Comedy,

Musical Thriller, Sitcom, Travelogue, Mystery, Paranormal

Drama, Kids, Treasure Hunt, Psychological Horror, Detective Erotica etc. to be created by some of

the finest production houses and directorial talent.

Vishnu Mohta, Co-Founder, Hoichoi said, "We launched Hoichoi with the objective of making it

the ultimate destination for Bengali entertainment and we believe we have taken great strides on our

way to achieving it. Almost all the shows are loved by the audience and has become the reason for

pop-culture references! The fact that the average time spent in-app for hoichoi is 60 minutes per day

per subscriber is extremely encouraging, which is way above the industry average.

We had also stated that hoichoi wants to cater to the 250 million plus Bengalis living worldwide and

expanding our footprint into Bangladesh and Middle East is an important step in that direction.

These are markets with a potential of more than 180 million customers. While expansion into

Bangladesh through local payment gateways, is a natural decision to reach a wider audience, entry

into Middle East is aimed at connecting with the huge migrant Bengali population living in the Arabian

Peninsula nation. We will soon launch "Dhaka Metro" - our first web series for the Bangladesh

Key Highlights:

Total Downloads: 1 Million

Total Streaming Duration:

240+ Million Minutes

Average Time Spent: 60

Minutes/User/Day - Amongst

the highest in the industry

Top Rated Shows:Byomkesh,

DupurThakurpo, Hello

Content Library: 1400 hours

audience, which will be directed by Amitabh Reza Chaudhuri - Bangladesh's award winning

director. We intend to keep delighting our audience worldwide."

Mahendra Soni, Director and Co-Founder, hoichoi said, "At hoichoi we try to keep a finger

on the pulse of our audience. With almost 40% of our audience coming from non-urban areas, we

decided to emulate the successful telecom model and introduce hoichoi Top Up cards to make it

convenient for our customersto subscribe to hoichoi. This offline payment mechanism is never heard

of before in the OTT industry and will help us reach the masses in Tier II and Tier III cities. One can

simply purchase the hoichoi Top Up Cards available for subscribing to our 3 months, 6 months and

12 months plans from the nearest retailer and access the largest collection of the best in Bengali

entertainment on hoichoi without having to do any online financial transaction.

Shrikant Mohta, Director and Co-Founder of hoichoi said, "At hoichoi we have consciously

taken a decision to adopt the AD-Free SVoD model because we want to provide the best

uninterrupted entertainment experience to our audience. In yet another first in the Bengali

entertainment space, we are now introducing the 'Pay Per View' feature as part of the TVoD

model. We will be releasing movies on hoichoi very soon after their theatrical release and the

viewers will have the option to pay for the content on a-la-carte basis"

Other key initiatives by hoichoi include:

Option to have Bengali app and website interface along with the existing English one.

Some of the Original Shows will be dubbed in Hindi, Tamil, Telugu and Arabic.

hoichoi Brand Extension - now audience can buy their favourite merchandise.

Hoichoi, which means non-stop excitement, currently has a library of over 1400 hours of content

including 500+ Bengali movies, 50+ hours of exclusive Original Web Series (22 shows

streaming now) and 1000+ songs to serve the entertainment needs of Bengali audiences globally.

It also launched its Fire TV and Apple TV apps for the TV viewing audience. Hoichoi is powered by

ViewLift, the international content distribution platform and Amazon Web Services, world's

leading cloud computing solution provider which enables subscribers to stream videos seamlessly.

Ten important features of the Hoichoi app:

1. Content Library - largest collection of the best in Bengali entertainment content with 22

Original Web Series, over 500 movies and more than 1000 songs.

2. Download Now, Watch or Listen Later - Offline download facility available for accessing

content anytime, anywhere.

3. AD-Free Seamless Viewing/Listening Experience - Unlimited HD streaming.

4. Multi-Device Capability - Hoichoi app is available for download on Android and iOS. It

supports access across all popular platforms - Mobiles, PCs, Laptops and Tablets. It is

Chromecast and AirPlay enabled and is available on Apple TV and Fire TV.

5. User Interface - Subscribers enjoy a smooth user experience, with a well-designed interface

and appropriate classification of content.

6. Pay-Per-View model - Newly released movies will be coming on hoichoi soon after their

theatrical release giving national and international users an exclusive chance to watch those

films, bringing theatre experience to your homes!

7. Multiple Payment Options including UPI,Debit Card, Credit Card, Net Banking, Wallets and

now hoichoi Top Up Card.

8. Programmatic Search Engine - gives accurate search results and relevant autocomplete

suggestions in an instant.

9. Competitive Subscription Rates - 3 months (Rs. 149), 6 months (Rs. 249), 12 months (Rs.

399). International Rates: Monthly - $8.99 & Annual - $79.99

10. Coming Soon - Kids content, Roku TV access.

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