Anushka Sharma's "PARI" Box Office Update: Day 3

Comments [ 0 ] By Priyanka Chauhan | 05 March 2018 | 5:33pm

Anushka Sharam's "Pari" that released across India on the occasion of Holi, March 2, 2018 has maintained a steady growth on the Box Office.

The film, so far has collected 15.34 Cr. Nett over the weekend and has sets a new benchmark in the Hindi horror genre.

Riding high on positive reviews and strong word of mouth, Anushka Sharma starrer PARI held on to its steady performance on Sunday (Day 3) to nett 5.51 cr. on INDIA Box Office. Thus, closing the weekend at 15.34 cr.

Pari's Day wise India Box Office Nett collections

Day 1: 4.36 crores

Day 2: 5.47 crores

Day 3: 5.51 crores

Total Weekend: 15.34 crores

The film thus set a new benchmark in the Hindi horror genre with a GenNext Bollywood A-lister headlining the act for the very first time in a film of this genre.

Says co-producer Arjun N Kapoor of KriArj Entertainment "We are extremely satisfied with the release weekend performance of PARI. Despite the truncated nature of this weekend (due to Holi festivities and the trade strike in many south markets), the film was able to hold the business, riding on good audience response after opening to rave reviews."

"A unique story-line, catchy atmospherics and superb performances, especially Anushka's, made it an exciting watch. To add to it, our unique marketing strategy of building the 'atmospheric horror' through screamers, teasers and other on-ground activation piqued the audience interest right up to its release."

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