Digital platforms extended shelf life of musicians, say singers

Mumbai, March 12 (IANS) Bollywood singers like Asees Kaur, Pavni Pandey and Mohammed Irfan say that while the shelf life of a playback singer has been reduced, digital platforms and live gigs are helping them sustain their place in the music industry.

Mohammed Irfan, known for songs like "Baarish" and "Muskurane", admitted that the playback scenario is becoming very competitive as many new talents are getting opportunities to sing in films.

Irfan told IANS: "I take the competition positively because this changing scenario is giving a chance to new talent and that is how even I got a chance to enter Bollywood playback singing. However, yes, at the same time the shelf life of a singer (has been) reduced. However, the good thing is there are live gigs and digital platform that helps us to stay on. Live gigs always give us a chance to interact with our fans, it is amazing when people sing along and dance along with us."

While Irfan focused on live shows, "Laila Main Laila" fame singer Pandey said: "Digital platform, especially music apps are best way to promote our music in a legal way. There is no room for piracy when there is free downloading. It always helps us to reach out to a wider audience from digital platform."

Seconding her thought, "Bolna" fame Kaur added: "When we sing a song for a film, mainstream media plays it for the promotion of the film. It is the digital platform, from where our fans, our listeners repeatedly listen to the song and keeps it alive. So, that when we go for live gigs, they ask us to sing the song. I think digital platform helps us to extend our shelf life."

Irfan, Pandey and Kaur are performing in Delhi on March 25 and March 26 at the Hungama Bollywood Music Project.

--IANS

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Copyright  IANS

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