The campaign, by digital media channel AurDikhao, conveys the message "#DetectToDefeat" across to the audience.
"We women need to be aware of our body and know that detection is better than cure. Two minutes self test is all you need to do! When the team approached me with this concept, I was absolutely up for it because I want women and men to be aware that breast cancer is curable if detected at an early stage" Taapsee said in a statement.
Other popular celebrities who are a part of this campaign include Sunidhi Chauhan, Neeti and Shakti Mohan, Poonam Pandey, Priya Bapat, Divyanka Tripathi, Disha Parmar, Devoleena Bhattacharjee, Sargun Mehta and Gaurav Gera (Chutki).
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