Sidharth's popularity increases footfalls

Sidharth Malhotra came on board as the brand ambassador of 'Aquamagica' a while back. The theme park which opened gates in August was keen to get a brand ambassador who has a broad appeal amongst the audience at large and especially the youth. After doing an intricate survey they zeroed down on Sidharth Malhotra.

The Aquamagica team had an active 6 months high on visibility campaign which they started with a bang. However in the initial burst itself they witnessed returns coming in. The team was also keen to shoot a TVC with Sidharth but with solely a print outburst they realized the footfalls had increased and hence changed the marketing plan and saved on to the budgets for then. The team is now conjuring a bigger marketing plan and will be shooting a TVC after Sidharth wraps shooting for his ongoing film Brothers for which he has undergone a drastic look change.

Sidharth Malhotra has risen to fame film after film. He made his debut with Students of the Year where the youth, especially girls were raving about him no bounds. After his first film the young actor has tried to try versatile roles like the boy next door in Hassee Toh Phasee and the angry young man in EK Villian. While both films did well at the box office, the latter entered the 100 crore club and Sidharth's acting was received very well by the audience.

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