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Big Pictures launches extensive online promotion campaign for 'Karzzz

Comments  Comments [ 3 ]    By Pooja Kabra | 07 October 2008 | 1:48pm

Mumbai, Oct 7th:  Big Pictures, a Reliance Anil Dhirubhai Ambani Group company has launched an extensive online promotion campaign for their film ‘Karzzzz’, releasing October 17th. The company is spending close to INR Thirty Lakhs on an intensive 2 week long campaign to connect with ‘Karzzzz’ fans across the globe. In fact, this campaign also marks the coming together of the online arms of Reliance Big Entertainment; Zapak.com, Big Flix and Big Adda.

As part of the ongoing campaign, Zapak.com, the online gaming arm of Reliance Big Entertainment announced the launch of a dedicated website for ‘Karzzzz’. The website will host an array of interesting features for the user to browse through. There is a Game section which has an online game based on the movie’s theme of re-incarnation. There is also a contest running wherein the top ten scorers win ‘Karzzzz’ movie merchandise and tickets to the film. The website also has sections like downloads, wallpapers, information on the film and cast. The trailers, promos and songs of the movie will also be available for viewing by the users. Apart from the website, Zapak.com has also put together a series of online marketing tools such as video branding ‘Karzzzz’ on Zapak.tv, innovative film slugs and banners and branding ‘Karzzzz’ at their network of gameplexes  to bring ‘Karzzzz’ closer to the audiences.

Big Flix, India’s No 1 movie rental service has launched an interactive contest through a special ‘Karzzzz’ microsite and has promoted the same online through banners, e- mailers and also on ground through their network of DVD rental outlets across India. The contest winner stands a chance to meet with the star of ‘Karzzzz’ Himesh Reshammiya; other gratification includes special ‘Karzzzz’ merchandise autographed by Himesh himself.  The contest is already a huge hit with Himesh fans and Big Flix has received several entries from across cities in India.

Big Adda, the social networking arm of Reliance Big Entertainment, is also promoting ‘Karzzzz’ with a specially created ‘Karzzzz’ Adda which will host a blog written by Himesh Reshammiya, amongst other features like videos, wallpapers, contests and movie trivia.  Special banners, slugs, emailers and invites will be used to generate traffic to the Adda.

Saurabh Varma, Chief Marketing Officer, Big Pictures said, “We are very excited and confident about ‘Karzzzz’. The Big Pictures and T-Series teams are aggressively supporting ‘Karzzzz’ with branding and marketing initiatives and are geared to ensure a grand release for the film. ‘Karzzzz’ is a case in point of different business units of a giant corporate coming together to promote a film. Big Pictures constantly endeavors to bring quality content to audiences the world over and  is glad for this opportunity  to associate with Zapak.com, Big Flix and Big Adda to utilize the benefits of the online space to help fans connect with ‘Karzzzz’ on a different platform altogether. We look forward to more such associations with them in the future.”

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