Prasoon Joshi's roots lie in the advertising world. He has won numerous awards for his creative work in advertising, including the prestigious 'Golden Lion' at Cannes. His numerous accolades have earned him the title of "the ad guru of India". Some of his award winning works includes lyrics and dialogues for the film 'Rang De Basanti', and lyrics for 'Fanaa', 'Hum Tum' and 'Taare Zameen Par' for which he recently won the 14th Annual Star Screen Awards as Best Lyricist.